The top 20 criteria for a successful website

Websites have come a long way since then, and it's fair to say they've come a long way since then. The websites of 2016 are a long cry from the early days of the internet, with color graphics, video, hyperlinks, and complex architecture, and organization.

So, to help you put your website as near to the cutting edge as possible in 2016, here are our top 20 needs — they're not in any particular order, but they're all important, so let's get started.

List of criteria for a successful website 

1. An attention-getting piece of content
2. Presentation that is responsive 
3. A lot of fascinating material 
4. Make a declaration 
5. A one-of-kind “About us” page
6. Film 
7. Subscriptions to newsletters 
8. Architecture that is both simple and effective
9. Security at the highest level
10. User tracking and analytics are tenth and tenth on the list.
11. Search Engine Optimization (SEO) is number 11 on the list (SEO)
12. Scrolling long 
13. There will be no more stock 
14. Create a blog
15. Contact page that is simple to utilize 
16. Page dedicated to specific services 
17. Graphics that are sharp, relevant, and well-designed
18. Social proofs 
19. Quick load times 
20. Micro-interactions 

An attention-getting piece of content

Offer visitors to your website something in exchange for their email address, such as a free guide, a book, or a monthly newsletter. That's a lead you can pursue, and in 2016, this is quickly becoming the norm.

Presentation that is responsive

Your website must be responsive to various devices and appear amazing on an Apple iPhone, an HTC tablet running Android, and a Dell PC. You risk losing clicks and consumers if you don't do this.

A lot of fascinating material

Successful websites in 2016 and beyond will provide users with plenty of high-quality information, ranging from blogs to infographics, allowing them to freely demonstrate their knowledge while creating a brand.

Make a declaration

People will buy your image as well as your product, so let them know what you stand for, what you believe in, and what you hope to accomplish. Make your website's copy as personalized as possible to tell your narrative.

A one-of-a-kind "About Us" page

Explain the why as well as the how on your About Us page to make it as fascinating, personable, and memorable as possible. Customers want to know your narrative, not just a list of your company's honors and accolades.

Film

Video is quickly taking over the internet. Create and then embed video content on your website to be among the best. It could range from a tour of your facilities to an interview.

Subscriptions to newsletters

A regular electronic newsletter is a fantastic method to stay in touch with your clients and keep them informed about all of your new products and services. It's also a razor-sharp marketing tool that helps you create your brand, develop trust, and close deals. You may establish a large database of potential sales and spread your company's reach far and wide by offering a newsletter via email subscription.

Architecture that is both simple and effective

Your website should be so simple to navigate that it feels natural. Clear menus, easy-to-read pages, and adaptable search features will all contribute to a positive user experience and guarantee that your website is a useful business tool.

Security at the highest level

Internet security is a major concern, and your website should be as secure and safe as possible, especially if it handles personal or financial information. Customers will have more faith in you if you have more safety features.

Having your website hacked or infected with Malware is one of the easiest ways to lose search traffic. Maintain your website's security and upgrades.

User tracking and analytics are tenth and tenth on the list.

Modern websites' backends may provide a wealth of information on what your clients are looking at, searching for, and interacting with. You may better understand your consumer's and clients' behavior by integrating user tracking and analytics, and then tailoring your content and appearance to maximize traffic flow and minimize weak points. You can provide a far better user experience and ensure that your website functions at its best by combining the power of data with user monitoring.

Search Engine Optimization (SEO) is number 11 on the list (SEO)

In a word, you must make sure that major search engines such as Google can readily find your material. It's also worthwhile to devote some time to optimize your site for other search engines, such as Bing.

Scrolling long

Most websites are built with the greatest, most eye-catching material 'above the fold,' at the top of the main page, with the remainder available by scrolling down. With the rise of mobile devices, scrolling has become the norm, allowing you to spread your content out. Above the fold, a stunning image or page layout can entice readers to scroll down, offering a compelling, deep experience where you can show off all of your outstanding information.

There will be no more stock

For many websites, stock photos and stock icons are convenient shortcuts. They can help a site be developed quickly, but they are unimaginative and rapidly become outdated. Many websites are now abandoning stock elements in favor of using their own photos and creating custom icons. You can make your website appear a lot more intriguing and unique by incorporating more organic features, and it will be a truer expression of you and what you stand for.

Create a blog

As we previously stated, content is king, and a blog is a key to the kingdom. Make your posts as engaging, fact-filled, and concise as possible, and you'll gain a following and authority in your field.

Contacts page that is simple to utilize

The goal of a website should be to create leads, thus having an easy-to-navigate contacts page is essential. Make a list of all of your information and double-check that it's accurate and up-to-date.

Every page of your website should also have a phone number, email address, or contact form. Make it unnecessary for people to hunt for a means to contact you. If you're going to use a phone number somewhere, make sure it's a 'click to call number on your phone.

Pages dedicated to specific service

You should have one custom-made page for each product or service you provide, with the main page handling the rest. Maintain a clean and clutter-free environment on the website.

You have a better chance of converting relevant visitors from sponsored and organic searches if you segment all of your offerings.

Graphics that are sharp, relevant, and well-designed

There are some excellent 'Do-it-Yourself' website builders available, but just because the tools are outstanding doesn't guarantee you'll be the ideal person to use them. If you're unsure about a design or what you're capable of, contact a professional.

Social Proof 

To put it another way, show, don't tell. If your website makes a number of claims about the quality of your business or your abilities, you should be able to back them up with evidence. Customer testimonials, case studies, and social media aspects such as live streams can all help you demonstrate your impact on the world. This will boost your credibility and authority, as well as maybe increase traffic.

Quick load times

If you employ an expert or enlist the help of your team, you can improve the loading speed of your website to near-lightspeed levels. Images can be compressed, or a content delivery network can be used to help serve your website's data. A website that loads quickly will benefit you.

Micro-interactions 

Micro-interactions occur when a visitor to your website is shown with prompts, messages, effects, and movements that give them the impression of genuinely interacting with your material. A simple animation when a button is pressed is an example of this, providing a sense of realism and control. Micro-interactions are only going to become more prevalent and sophisticated, so think about how you can include them into your site now.

In 2016, technology has progressed so far and become so accessible that the websites created by the world's finest organizations can now compete with even the tiniest businesses in terms of quality.