What should your logo design budget be?

A logo is an important aspect of any brand's identity—frequently it's the first thing a potential buyer sees, so it's necessary to choose one that sticks out from the crowd. However, how much should a logo design set you back? You should assess the cost of logo design against the quality and value you will receive, just as you should with any other business expense. Hiring a professional designer or design agency ensures that your final logo design is unique and conveys your brand's message. There is a range of logo design price points and packages, just like any other service, and it's crucial to know what you're getting—or not getting—for your money.

List your logo design budget be:

1. How much does it cost to design a logo?
2. Low-cost: less than $300 (Maker of logos)
3. $300-$2500 in the mid-range
4. Freelance graphic designer
5. Competition for a logo
6. High-end: $2,500 and up
7. Design Consultancies
8. What am I getting for my money?

How much does it cost to design a logo?

A logo design can range in price from zero to tens of thousands of dollars, but for a small firm or startup seeking for quality design, a good logo should cost between $300 and $1300. The cost of a logo design, for example, is determined by the quality of the design and who designed it. Examine your budget and let us assist you in determining the best method to spend based on your requirements.

Low-cost: less than $300 (Maker of logos)

Making your own logo is the most cost-effective logo design choice. There you have it if you're a trained designer who knows your way around Illustrator. If you're not, you'll be directed to a logo maker. While logo generators are the most cost-effective choice ($0 to utilize the service, $10-$50 to purchase your design), they only provide a limited number of generic icon and font options. You might achieve a usable (though generic) logo if you go this approach and have a fairly refined design aesthetic. You can wind up with something that feels a little wrong if you don't have any design experience. you might be able to discover freelancers who will design a logo for you for less than $300. It may be a fantastic offer, but like with all fantastic deals, you should consider why you're receiving it. If it's because you helped the designer's mother, then you're in luck! It's likely that if you find them on an anonymous website, they'll give you anything as generic as you could make yourself.

$300-$2500 in the mid-range

If you have a budget of a few hundred to a few thousand dollars, you've struck the sweet spot for logo design cost: you'll probably obtain a decent design without breaking the bank. You have two alternatives for getting a logo design within this pricing range: working with a freelancer or entering a logo design contest. And we're well aware that the difference between $300 and $2000 is significant. Don't worry, we've explained why and when you might wish to spend more.

Freelance graphic designer

Using a freelance designer can be a fantastic experience because you get a professional to customize your logo based on your input. However, there is a vast variety of experience, which translates to a large range of costs and work quality. If you want to work one-on-one with a designer, you need to thoroughly vet them. It's crucial to look at their portfolios and testimonials, and having a direct suggestion from someone you trust is even better.

Consider the following factors when hiring a freelancer:

how they charge (hourly vs. per project)
how many years of experience they have

In general, someone with a proven track record will give you a higher quote. They will also provide you with a full breakdown of what you will receive for your money (or how long they anticipate your project to take).

If you're wanting to spend $300-$800 on a graphic designer, you'll probably be working with someone who isn't as experienced. If you have a clear vision, expertise offering input on design work, and time to iron out the flaws, this can be a terrific option. If you need more help acquiring what you want and don't have hours to waste going back and forth, you should invest between $800 and $2000.

Competition for a logo

A logo design contest combines the predictability of flat-fee pricing with a wide range of design alternatives for your logos, commissioning several design concepts from a global community of designers, giving you dozens of unique logo designs. You get the ability to connect with designers and give comments on different versions of their designs during the contest (which normally takes one to two weeks to finish), so you can help shape the end product. 

Logo packages at 99designs vary from $299 to $1299, allowing businesses of all sizes to invest in a professionally created logo.

You can acquire an excellent logo design for any price, just like with freelancers, but it will be easier if you spend more. When you pay more, you get a higher award for the winning designer. Because more experienced designers enter your contest, you'll have a larger selection of high-quality designs to choose from. You'll also get an account manager with the 99designs Gold and Platinum packages, who will help you expedite the design process by supporting you in crafting creative briefs and providing feedback to your designers.

Consider how much time you'll have and how much experience you have drafting briefs and working with designers when choosing a logo contest package. Contact us for a design consultation if you're still undecided.

High-end: $2,500 and up

When you purchase a logo design, you get... a logo! You can obtain more if you're willing and able to pay more. Typically, this entails collaborating with a design firm. That means a price tag of $10,000 or more.

Design Consultancies

Another alternative for getting your logo made is to hire a professional design or branding agency, which generally offers a whole branding package as part of the price. Market research and competitor analysis are frequently conducted by design agencies to see how your brand might stand out in a positive way. Creative teams are employed by agencies, and they will approach your project from all perspectives, assuring detailed work that is backed up by commercial data.

One of the most significant barriers to engaging a design agency is, of course, the cost. Brand identification packages (which include a logo) with an agency start at around $10,000, which is often out of reach for small businesses. Furthermore, not all government agencies are created equal. You should perform your homework into their work, style, and client happiness, just like you would if you were employing a freelance designer.

Check out our post on the best way to get a logo designed for additional information on different logo design alternatives. To get started on defining your brand, discover how to construct a brand style guide, which will assist you and your designer produce a fantastic logo.

What am I getting for my money?

Whatever path you take with your logo design project, it's critical that you understand exactly what you're getting for your money. Whether you employ a freelance designer, hold a design contest, or hire an agency, make sure to include the following checklist in your contract:

In a variety of styles, your final logo design
Web-optimized file for the website, social networking, and other digital needs High-resolution, vector format for printing

Copyright protection This ensures that your logo design is yours alone.
Before final payment, 99designs designers will release the copyright.